SEO

Do you want to increase your website’s traffic, generate more leads, and build trust and credibility in your business? Perhaps you dream of reaching that elusive top spot on Google’s search results?

Did you know that it’s possible to achieve all of this and more through Search Engine Optimisation (SEO)?

I use consistent and best practice SEO strategies to help increase your website’s rankings on search engine result pages, such as Google. SEO involves comprehensive keyword research, competitor analysis, website auditing, improving user experience, optimising content, and more to organically enhance your online presence.

SEO is a sustainable option for many businesses as it’s more cost-effective and yields longer term results than other marketing strategies, such as pay-per-click (AdWords) advertising. Pay-per-click advertising is usually costly and once the campaign has ended, your website loses visibility. Though SEO takes longer, it lays down the foundation for ongoing results.

Why does your business need SEO?

Most small to medium businesses will benefit from SEO. Whether you’re a brand new website or an established one, our SEO methods will help increase your online visibility and attract more customers.

SEO helps you:

• Cast a wider net to bring in more website traffic

• Compete with larger businesses by targeting niche keywords

• Enhance your online visibility

• Improve your user experience

• Increase your leads and sales

• Build trust in your business - appearing on the search results establishes credibility

SEO is a tricky, nuanced and time consuming process that needs skill and experience to execute. Tackling SEO without the training is an overwhelming task that may lead to issues such as keyword cannibilsaion, keyword stuffing or may yield negative results.

How long does it take to see results?

SEO isn’t a quick fix, and it takes time and effort to see results. Each website differs due to the competition and search volume of the target keywords. Generally, you can expect to see results after 6 months.

I use best practice methods that yield long term results. Best practice SEO is following the tried and tested, above board methods.

What is known in the industry as “black hat tactics'' may offer quicker results, however they are short lived and run the risk of your website receiving a penalty from Google. Google has been known to black list domains that have used these dodgy tactics, resulting in the owners having to abandon the domain and, in some cases, even rename their business and start again.